Can AI visibility ever hurt a brand’s convers...

G2's data reveals enterprise buyers increasingly rely on AI-powered search for software decisions. Tim Sanders, Chief Innovation Officer at G2, oversees insights from over 100 million annual software buyers and has identified critical optimization strategies for AI discovery. San ...  Show more

85% of B2B buyers now use AI search before vendor contact. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior analysis for over 100 million annual software purchasers and has identified critical shifts in enterprise research patterns. The discussion covers markd ...  Show more

Today's guest is Yonas Yohannes, CTO of FinTech and FIS at Oracle. An accomplished executive and author, Yonas joins us on today's podcast to explain the evolving role of endpoint storage for driving new AI capabilities at the edge. He breaks down AI's true value beyond the ma ...

Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retai ...

Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ...

Today's guest is Ylan Kazi, Chief Data and AI Officer at Blue Cross Blue Shield North Dakota. Ylan joins us on today's program to discuss the complexities faced by leaders in legacy industries, such as healthcare, as they navigate the balance between infrastructure investments ...