How do you turn mind games into hundreds of millions of dollars? We ask Tony Robbins, who discovered Neuro-Linguistic Programming, adapted its techniques, and built an empire of infomercials and firewalking, all while spawning a self-optimization craze he’s ambivalent about today ...Show more
A Human Technology
In the 1980s, the U.S. Army was in a weird place. So weird, it was willing to hire Richard Bandler and Tony Robbins to try to turn ordinary soldiers into expert marksmen in just a few days with NLP. Zoë hits the shooting range with an NLP expert to see if she can become a sharpsh ...Show more
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