Ep. 213 with Gerardo Soto, VP of Media and Sports Marketing, Lowe's
Sports fans are another level of loyalty, and smart brands are figuring out how to show up authentically in that space. Lowe’s is doing just that with the NFL and Lionel Messi. We sat down with Gerardo Soto, VP of Media and Sports Marketing, to hear how.This episode is supported ...Show more
Ep. 212 with Olivia Kim, Senior Vice President, Brand and Creative, Nordstrom
Everyone has a Nordstrom story. Stories about the shoes they wore down the aisle, the suit that started a career, the tomato soup that turned a hard day around. To celebrate its 125th anniversary this year, Nordstrom is putting those stories on screen.Their “Based on a True Story ...Show more