Revisiting Challenger Brand Theory with Hugh ...

It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo, NYC, and Caitlin Cody, EVP, Group Strategy Director at BBDO, Chicago. As always, balancing our opinions with facts are Tracksuit's Matthew Herbert and ...  Show more

The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 S ...  Show more

Today I'm chatting with Michaela Beach - a photographer since 2017, who is a current member of my coaching program, the Business Blueprint. Michaela lets us into her world and shares how her mindset has changed everything for her business and income, even after seven years in ...  Show more

It’s the OG of instant photography — It paved the way for the iPhone, inspired Instagram, and fills every photo album on your parents’ bookshelf. Polaroid became a fave of world-class artists like Ansel Adams and Andy Warhol, but did you know its inventor, Edwin Land, actually go ...  Show more

Episode 633: Sam Parr ( https://x.com/theSamParr ) talks to Steph Smith ( https://x.com/stephsmithio ) about the mega trend called the Silver Tsunami. — Show Notes:  (0:00) Silver tsunami (7:10) Perimenopause = 6k new customers a day (10:57) One chart opportunity: Nursing homes ...  Show more

Dr. Dennis Gross was worried about putting his name on his skincare brand: would the word “gross” turn shoppers away? But Dennis and his wife and business partner, Carrie, realized that the key to the brand’s success lay in another part of the name – “Dr.” Dennis was able to u ...