Mistaking "Ease" For "Security" (Episode 268)

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"Say Yes and Figure It Out Later" - Michelle's Story

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on an ... Show more

. 36min 30sec

Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story

Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW! This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with yo ... Show more

. 35min 11sec

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