Brandweek 2025: Build-A-Bear’s CEO, Sharon Pr...

In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands cr ...  Show more

Podcasting live from the 2026 World Economic Forum in Davos, Karin Timpone, CEO and Founder of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and staying in the center of business strategy. What You'll Learn:Why CMOs ...  Show more

Alok Sama spent years in corporate finance and as a managing director at Morgan Stanley before joining Softbank as CFO and plunging into founder-CEO Masayoshi Son’s world of high-speed, high-risk decision making. For Sama, the shift involved many eye-opening experiences, which he ...  Show more

Karim Awad started at EFG Hermes as an analyst and rose to become the head of EFG’s high-profile investment banking unit — a job he held until he was tapped to run the firm as Group CEO in 2013. In an industry known for its outsized egos, Karim is Scottie Pippen, the consummate t ...  Show more

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?

On this show, we'v ...

Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit wi ...  Show more