The new book that makes the business case for creative effectiveness

The new book that makes the business case for...

Up next

On the Spot: Rocket Mortgage and some post Super Bowl rants

It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo in NYC and Caitlin Cody EVP, Group Strategic Planning Director at BBDO, Chicago. We're talking Rocket Mortgage, and a bunch of other opinions, alongsid ...  Show more

Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation. 

Recommended Episodes

Can your business still transform after 7 years as a photographer? (with Michaela Beach)
Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer

Today I'm chatting with Michaela Beach - a photographer since 2017, who is a current member of my coaching program, the Business Blueprint. Michaela lets us into her world and shares how her mindset has changed everything for her business and income, even after seven years in ...  Show more

📷 Polaroid: Invented (sort of) by a 3-Year-Old | 8
The Best Idea Yet

It’s the OG of instant photography — It paved the way for the iPhone, inspired Instagram, and fills every photo album on your parents’ bookshelf. Polaroid became a fave of world-class artists like Ansel Adams and Andy Warhol, but did you know its inventor, Edwin Land, actually go ...  Show more

Steph Smith: “This opportunity is totally overlooked”
My First Million

Episode 633: Sam Parr ( https://x.com/theSamParr ) talks to Steph Smith ( https://x.com/stephsmithio ) about the mega trend called the Silver Tsunami. — Show Notes:  (0:00) Silver tsunami (7:10) Perimenopause = 6k new customers a day (10:57) One chart opportunity: Nursing homes ...  Show more

Dr. Dennis Gross Skincare: Dennis and Carrie Gross
How I Built This with Guy Raz

Dr. Dennis Gross was worried about putting his name on his skincare brand: would the word “gross” turn shoppers away? But Dennis and his wife and business partner, Carrie, realized that the key to the brand’s success lay in another part of the name – “Dr.” Dennis was able to u ...

  Show more