Gatorade Sweats the Competition | Be Like Mike | 2
It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the wo ...Show more
Gatorade Sweats the Competition | Defending the Title | 3
As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investin ...Show more
After almost a century of controlling the telecommunications industry in the United States, AT&T’s dominance is threatened by new competition. It’s a challenge that “Ma Bell” has weathered before, but this time is different—the political climate has changed, and the powerbrokers ...Show more
As AT&T moves closer to being forcibly dismantled by the courts, bosses consider a radical alternative. But even when they press the button for the nuclear option, there’s no guarantee that their plan will succeed.Be the first to know about Wondery’s newest podcasts, curated reco ...Show more