Gatorade Sweats the Competition | Searching f...

It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the wo ...  Show more

As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investin ...  Show more

Deals to secure the future of AT&T fall apart as the fight for the future of America’s telephone system turns increasingly fractious, and the continuing crisis forces John deButts to make the most difficult decision of his career.

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After spending big to buy RKO Pictures, Howard Hughes clashes with studio veterans and exploits his own stars. But he soon finds that remaking a major Hollywood studio in his own image comes at a steep cost.

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With successful businesses and vast fortunes at their disposal, Black entrepreneurs Annie Malone and Sarah Walker turn their attention to their legacies.

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Author Jeffrey Richardson discusses Howard Hughes’s career in Hollywood, and evaluates how far he changed the American film industry.

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