Lessons from AI startup mistakes

Lessons from AI startup mistakes

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The most important metric in your SEO dashboard

Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved measurable AI search improvements after implementing strategic Wikipedia optimization seven months ago. The discussion covers Wikipe ...  Show more

One signal that AI models pick up on (but marketers rarely optimize for)

Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his platform tracks brand mentions across AI responses to drive measurable business impact for enterprise clients. The discussion covers ...  Show more

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