S15 E8: The Brand Revamp Playbook

The old DTC playbook is dying. And most brands don’t even realize it yet.In this episode, Nik sits down to talk about how DTC has evolved, why lean and profitable is the new thing, and what the next five years of ecom will actually look like. Nik explains the shift toward what he ...  Afficher plus

Nik picks up where last week left off and breaks down more ecom sites in real time, pulling apart the exact UX, copy, and merchandising decisions that separate high-converting websites from the ones that just look nice. He dives into The Absorption Company and what it gets right ...  Afficher plus

Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. 

Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. 

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on ...  Afficher plus

As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.

In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you th ...

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!).

Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partner ...