Fighting Wildfires from Space

After bacteria were discovered, it took scientists 200 years to figure out that they cause disease. If scientists had made the link sooner, hundreds of millions of lives could have been saved. In his recent book So Very Small, Tom Levenson, a professor of science writing at MIT, ...  Show more

Evan Ratliff co-founded a publishing startup in 2011. Now he hosts a podcast called Shell Game. In the latest season of the show, Evan creates a company run by AI agents. The project is absurdly funny – Evan calls it an office satire – but it also illuminates the power and limits ...  Show more

How do you talk about a product before anything like it exists? How do you guide the engineers building it and the marketing department who has to sell it?

As co-creator of the iPod and iPhone, founder of the learning thermostat Nest, and with over 300 patents to his na ...

Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell high-quality bike parts. He eventually decided to make his own models, becoming a pioneer in the industry by designing the fi ...

Can drinking water look cool? That was the driving question behind Liquid Death founder Mike Cessario’s big business idea. Since launching its first tallboy cans of water in 2019, Liquid Death has used humor, design and smirk-worthy marketing to grow into a beverage company va ...

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