The most important metric in your SEO dashboard

The most important metric in your SEO dashboa...

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One signal that AI models pick up on (but marketers rarely optimize for)

Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his platform tracks brand mentions across AI responses to drive measurable business impact for enterprise clients. The discussion covers ...  Show more

Should brands care more about being linked or mentioned?

Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating a Wikipedia presence drove measurable visibility improvements for his company within eight months of launch. The discuss ...  Show more

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