Gatorade Sweats the Competition | Be Like Mik...

As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investin ...  Show more

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the ...  Show more

Deals to secure the future of AT&T fall apart as the fight for the future of America’s telephone system turns increasingly fractious, and the continuing crisis forces John deButts to make the most difficult decision of his career.

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After spending big to buy RKO Pictures, Howard Hughes clashes with studio veterans and exploits his own stars. But he soon finds that remaking a major Hollywood studio in his own image comes at a steep cost.

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With successful businesses and vast fortunes at their disposal, Black entrepreneurs Annie Malone and Sarah Walker turn their attention to their legacies.

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Author Jeffrey Richardson discusses Howard Hughes’s career in Hollywood, and evaluates how far he changed the American film industry.

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