#1 Secret to Improving Broad Match Keywords (...

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match keyword. Try Opteo for free for 28 days - https://opteo.com/ps ...  Show more

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www ...  Show more

Curious about how to actually get Google Ads to work for your business—without wasting your budget or waiting forever for results? Not sure where to start, or why your current ads aren’t converting? If you’ve ever felt stuck or overwhelmed by Google Ads, this interview is exac ...

<div class="feed-description">

Play audio-only episode |

Last week, it was announced that Oracle would take over operation of TikTok in the US. One of the primary reasons proposed for this deal is that it was in national interests for us to take over control of TikTok’s fabled “algorithm.” But what is this algorithm? How does it wor ...

Need to reduce an employee’s hours but unsure how to approach the conversation without creating tension? It’s one of the trickier leadership moments, and if you’ve been hesitating, this episode will help you move forward with clarity and care.

This week’s question c ...