How Clive Cable’s Building An Agency With Vir...

Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The sales letter… the long-form VSL… the casestudy… the big story that carries the wh ...  Show more

The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Michael Jordan put it this way: “Get the fundamentals down and the level of everythi ...  Show more

Quick Offers and Old School Marketing Methods That Work with Jim Edwards
Jim Edwards speaks about a recent trip to the John Maxwell International Conference, where he presented special offers and used a wide variety of marketing options. You know Jim from the https://copyan ...

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pi ...

Tom Hammaker's life in copywriting took a radical turn last month when he was hired to become Rich Schefren's copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it "The ...  Show more

My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend. The e-book version is o ...