The PR Week: 3.12.2026 - Diana Littman, MSL

The PR Week: 3.12.2026 - Diana Littman, MSL

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Build mental equity, build your brand: a Bader Rutter podcast, a podcast sponsored by Bader Rutter

According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan ...  Show more

The PR Week: 3.5.2026 - Jon Harris and Jocelyn Arellano

How can young PR pros and recent graduates connect with mentors? And what should both sides get out of the relationship? Those are a few questions answered on the latest edition of The PR Week podcast, starring Jon Harris, EVP and chief communications and networking officer at Co ...  Show more

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