One Stop Shop. Introducing Google Merchant Center for Agencies

One Stop Shop. Introducing Google Merchant Ce...

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Just SAI No. Google Will Allow Publishers to AbstAIn from AI Features in Search

This week on Marketing O’Clock: Google’s recent statement noted that it’s allowing sites to opt out of AI features in Search. Plus, OpenAI is continuing to test ads in ChatGPT and Ads Manager, & more.Visit us at - https://marketingoclock.com/For the Dad's shirt - https://bwtb.com ...  Afficher plus

No Click, No Credit. Meta Updates Its Attribution Framework

This week on Marketing O’Clock: Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework. Visit us at - https://marketingoclock.com/👍 Like, Share, and Com ...  Afficher plus

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Google Cracks Open Pmax Black Box
Today in Digital Marketing

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.

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What Does Marketing Without TikTok Look Like?
Today in Digital Marketing

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore a ...

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Sharing Isn't Just Caring
Today in Digital Marketing

Here is your wrap-up of the last week in the digital marketing space.

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.

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The Pop-Up Box No Advertiser Wants
Today in Digital Marketing

<span>They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?</span>

<span>And on the ...

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