Inside ZoomInfo’s $1.2B AI GTM Engine | Tal R...

Gamma is everywhere right now. With viral videos starring Rainn Wilson, massive drone shows over San Francisco, and a valuation of $2.1 billion, this AI startup has mastered the art of capturing attention in a crowded market. But behind these huge stunts is a surprisingly small, ...  عرض المزيد

Most marketers use AI to write generic emails.Kieran Flanagan used it to increase sales meetings by 30% and build a “Chief of Staff” that manages his 350-person team.Kieran is the SVP of Marketing at HubSpot, where he has helped scale the company from 250 to over 7,000 employees. ...  عرض المزيد

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  عرض المزيد

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritiz ...  عرض المزيد

<span style="font-weight: 400;">Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns</span> <span style="font-weight: 400;">and prioritizing needle-moving metrics that actually move companies forward. She also exa ...  عرض المزيد

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John a ...  عرض المزيد