Under Armour's Attack on Nike | Sweat Equity | 1

Under Armour's Attack on Nike | Sweat Equity ...

Up next

Under Armour's Attack on Nike | Dropping the Ball | 2

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour ma ...  Show more

Under Armour's Attack on Nike | Signature Sneakers | 3

When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar play signing Steph Curry in 2013. But it didn’t pan out quite the way they hope ...  Show more

Recommended Episodes

Breaking Bell | Wheelin' & Dealin' | 2
Business Movers

Deals to secure the future of AT&T fall apart as the fight for the future of America’s telephone system turns increasingly fractious, and the continuing crisis forces John deButts to make the most difficult decision of his career.

Be the first to know about Wondery’s ...

  Show more

Howard Hughes Blows Up Hollywood | Selling Scandal | 3
Business Movers

After spending big to buy RKO Pictures, Howard Hughes clashes with studio veterans and exploits his own stars. But he soon finds that remaking a major Hollywood studio in his own image comes at a steep cost.

Be the first to know about Wondery’s newest podcasts, curated r ...

  Show more

Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Crowning Achievements | 4
Business Movers

With successful businesses and vast fortunes at their disposal, Black entrepreneurs Annie Malone and Sarah Walker turn their attention to their legacies.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wonde ...

  Show more

Howard Hughes Blows Up Hollywood | Author Jeffrey Richardson explores Howard Hughes’s impact on Hollywood and the American film industry | 5
Business Movers

Author Jeffrey Richardson discusses Howard Hughes’s career in Hollywood, and evaluates how far he changed the American film industry.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewslet ...

  Show more