It's a Floor Wax and a Dessert Topping: Unintended Product Uses

It's a Floor Wax and a Dessert Topping: Unint...

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Sweaty Billboards: Marketing The Movies

With the Oscars around the corner, we take a look at creative movie marketing.We’ll talk about miniature billboards that promoted Ant-Man.A billboard that actually sweated to promote an action film.And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a ...  Show more

Small Wonders: Tiny Inventions. Big Impact.

This week, we tip our hat to the tiny, small innovations that make our lives better. Like the tiny arrow on your fuel gauge. And the bread clip. And the miniscule treadwear indicators on your car tires. In every case, the inventor saw something nobody else saw, and their miniatur ...  Show more

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