The Death of the MQL: Shifting Focus from Quantity to Pipeline Value
Is the Marketing Qualified Lead (MQL) dead, or are marketing teams stuck in a cycle of high-volume, low-return efforts?Marketing economics have undergone significant structural shifts in recent years. With the disappearance of global labor arbitrage and the rise of AI-generated c ...Afficher plus
95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush
With content getting cheaper and noise getting higher, which parts of the old playbooks still hold up, and which ones break?Marketing-led growth keeps getting pricier, and “more content” is no longer a moat. So you end up staring at the same fork in the road Stijn calls out here, ...Afficher plus