376 - Should You Send Plain Text Emails? When They Work (And When They Don't)

376 - Should You Send Plain Text Emails? When...

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377 - Lists vs. Segments: The Email Marketing Mistake That Breaks Your Klaviyo Account Over Time

Lists and segments both group people. They both show you a number. They both show up when you're sending emails. So it's easy to assume they're basically the same thing with different names - especially when you're moving fast and just trying to get a campaign out the door. But t ...  Show more

375 - Is Your Welcome Discount Hurting Your Email Performance?

Episode #375 – Is Your Welcome Discount Hurting Your Email Performance? When it comes to growing your email list, most ecommerce brands are focused on one thing: more. More subscribers. More signups. Higher pop-up conversion rates. But what if the way you're growing your list - e ...  Show more

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