What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology

What the World’s ‘Best Chat-Up Line’ Reveals ...

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Learn psychological pricing in 24 minutes

I get a lot of questions about pricing. Should I start with our most expensive item first? Should I use precise prices instead of rounded ones when negotiating? Should I name competitors when comparing prices? Today, with pricing expert Dr Markus Husemann-Kopetzky we work through ...  Show more

Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant

Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they feel ignored. To solve this problem (and many more), Will Guidara turned to behavioural science. And his solution helped his restaurant become the wo ...  Show more

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