Marketing innovation in the AI era

Marketing innovation in the AI era

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Which live sport is still the most valuable advertising property in America?

Connected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video strategy is merging into digital strategy instead of standin ...  Show more

How CTV Became Performance Marketing’s Next Channel

Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of bein ...  Show more

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