The Challenges of Scaling a Technology for Social Good

The Challenges of Scaling a Technology for So...

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Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy?

After launching Wasabi Technologies, a successful cloud storage company, founder and CEO David Friend was ready to scale the venture rapidly. The company had focused primarily on direct sales, but an opportunity to pivot toward channel sales was on the horizon. However, making th ...  Show more

How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy

Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan. Should they focus on a sales-centric approach to growth or a ...  Show more

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