Rue McClanahan: Every Kick's A Boost

Rue McClanahan: Every Kick's A Boost

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Selling Violence: Marketing Combat Sports

This week, we look at the marketing of violent sports.Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles.And we look at the phenomenon that is the UFC ...  Show more

Unhinged Advertising: The Power of the Absurd

This week, we look at weird, unhinged advertising.Like the “PuppyMonkeyBaby” Super Bowl commercial. The sad Skittles commercial where everything a man touches turns to Skittles.A leather diaper you can wear to heavy metal concerts so you won’t miss any songs.And a pizza that take ...  Show more

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