DSAs are DOA: Google Plans to Auto-Upgrade Campaigns to AI Max In September

DSAs are DOA: Google Plans to Auto-Upgrade Ca...

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AI Mode uSERPs Google Search? Google Sends Traffic to AI Mode From AIO's on Desktop

Google Tests Sending Traffic to AI Mode From AIO's on Desktop | EP. 428This week on Marketing O’Clock: Google is testing the functionality of sending traffic to AI Mode from Desktop-based AIOs. Plus, a presently-being-addressed Google Search Console logging error has resulted in ...  عرض المزيد

Google Ads Sets the Bar High & ROAS Targets Low. New Customer Acquisition Calculator Spotted in Campaign Settings.

This week on Marketing O’Clock: Google is rolling out its first core update of this year, which aims to help surface relevant content for searchers. Plus, there is a new Customer Acquisition Calculator in Google Ads Campaign Settings. Visit us at - https://marketingoclock.com/👍 ...  عرض المزيد

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Google Cracks Open Pmax Black Box
Today in Digital Marketing

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.

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What Does Marketing Without TikTok Look Like?
Today in Digital Marketing

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore a ...

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Sharing Isn't Just Caring
Today in Digital Marketing

Here is your wrap-up of the last week in the digital marketing space.

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.

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The Pop-Up Box No Advertiser Wants
Today in Digital Marketing

<span>They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?</span>

<span>And on the ...

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