379 - What Actually Makes a Last Chance Email Work

379 - What Actually Makes a Last Chance Email...

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378 - Email Urgency Tactics That Are Costing You Subscriber Trust

There's a lawsuit in the news right now involving a major retailer and their email marketing. I'm not going to weigh in on the legal debate - but it did make me want to talk about something I think gets overlooked when email programs are moving fast. Email is permission-based mar ...  Show more

377 - Lists vs. Segments: The Email Marketing Mistake That Breaks Your Klaviyo Account Over Time

Lists and segments both group people. They both show you a number. They both show up when you're sending emails. So it's easy to assume they're basically the same thing with different names - especially when you're moving fast and just trying to get a campaign out the door. But t ...  Show more

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