Bundesliga's investment strategy: Three stripes and you're in

Bundesliga's investment strategy: Three strip...

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Gianni sees stars and Ryder Cup earns Stripes

This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.THE NEWSROOM: Gianni ‘crosses a line’ with his ‘$20bn’ commercial subsidiary, Amaz ...  عرض المزيد

Doing the Fandango: Bundesliga's new US deals

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga.THE NEWSROOM: Hyundai is poised to become the ...  عرض المزيد

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Women, sport and business: Media deals
Business Daily

In this episode of Business Daily, the latest in our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of the total sports coverage globally, we’ll be finding out how some clubs and organisations are moving away from ...  عرض المزيد

Women, sport and business: Media deals
Business Daily

In the second programme of our series on women, sport and business, we’re looking at the media. With women’s sport accounting for only around 5% of total sports coverage globally, we find out how some clubs and organisations are moving away from traditional media, and looking at ...  عرض المزيد

UP257 ReThinking Sport: UEFA Women's Euros
Unofficial Partner Podcast

This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.  

Today’s guest is Baroness Sue Campbell of Loughborough, the former chair of UK Sport who is now The FA’s D ...

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UP331 The Big Idea - Women's World Cup Special
Unofficial Partner Podcast

The Buy Side is our regular series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.
Joining us for this look at creative work around the 2023 FIFA Women's World Cup are Jane Purdon, former Premier League, Sunderland ...

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