Episode 302: Book Planning: Planning Makes Yo...

Jim Edwards and Stew Smith discuss the steps to writing and selling a book as well as using it to improve your business. See how Jim and Stew walk you through the process that most people get stuck on an easy piece because you do not thoroughly understand the process. What do the ...  Show more

Jim Edwards and Stew Smith discussed how to create and start writing the book. Why and how do you get to develop a book idea? See how Jim and Stew think through the process that most people get stuck on a easy piece because you do not thoroughly understand the audience of who you ...  Show more

Send us Fan Mail In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phra ...  Show more

AI is changing Marketing faster than ever, but it doesn’t have to be intimidating. Daniel’s OUT, Tamara’s IN…and she’s got product marketer, startup veteran, and AI enthusiast Michelle Nieberding to talk about how to bring more play and less panic into experimenting with AI. Mich ...  Show more

Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast chan ...  Show more

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John a ...  Show more