Gong's Billion-Dollar Bet Against Best Practices | Udi Ledergor (Gong)

Gong's Billion-Dollar Bet Against Best Practi...

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What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)

Why does Coca-Cola spend millions on advertising when everyone already knows their brand?Professor Byron Sharp reveals that even the world’s most famous brands face a shocking reality: most of their customers hardly ever buy them. The biggest group of Coke buyers? People who drin ...  Show more

 . 55min 1sec
Why Copying Ryanair's SMM Tactics Won't Work Anymore | Michael Corcoran (Slice Social, Ryanair)

A gym franchise creates workout content like everyone else in their category — and sees zero brand awareness gains. Sound familiar?Michael Corcoran, the mastermind who drove 2 billion organic impressions in 18 months at Ryanair (with zero paid media), reveals why most brands are ...  Show more

 . 1h 5min

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