Customer-Centric Selling: How Kelly Faetanini Built a Customer-First Wedding Brand

Customer-Centric Selling: How Kelly Faetanini...

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Transactions vs. Loyalty: Warren Kornblum on Why Some Brands Last

Warren Kornblum, CEO of Shadow Branding and former Global CMO of Toys "R" Us, joins John Golden to break down how brands earn lasting emotional loyalty. Kornblum explains how to win share of heart by defining a clear brand purpose, delivering it consistently from the CEO to the f ...  Show more

Value-Based Selling for Professional Services

Christopher C. Papin, attorney, CPA, and insurance producer at Papin CPA and Papin Law, explains how professionals move clients past price objections by anchoring proposals to the client's stated goals and framing fees against measurable ROI, such as spending $5,000 to save $15,0 ...  Show more

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