GML Updates: For Better Or For Worse?

This week on Marketing O’Clock: OpenAI says that if your conversion tracking is set up in ChatGPT by June 1, you can get early access to conversion optimized campaigns by June 5. Plus, in Google news, Display Network is moving to Demand Gen and they announced “New Prospects Mode. ...  Afficher plus

This week on Marketing O’Clock: Google says Search Terms reports may now show AI-generated approximations of user intent rather than exact queries. Also, YouTube introduces new shoppable TV ads and upgraded Masthead placements. Plus, TikTok has announced new major ad tool updates ...  Afficher plus

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.

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How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore a ...

Here is your wrap-up of the last week in the digital marketing space.

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.

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<span>They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?</span>

<span>And on the ...