Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't

Buyer Insight: Buyers Are Rational, It's the ...

Mark Stiving, Ph.D.Mark Stiving, Ph.D.

Up next

Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?

This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/will-ai-shrink-our-teams-or-expand-our-ambitions/ If you have any feedback, definitely send it. You can rea ...  Show more

 . 4min 12sec
Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi

Todd Caponi is the author of The Transparency Sale, The Transparency Sales Leader, and The Four Levers of Negotiating. He advises revenue teams on decision science, transparency, and how buyers actually make decisions. In this episode, Todd challenges one of the biggest assumptio ...  Show more

 . 33min 59sec