Enhanced Games: Did the $320m marketing stunt backfire?

Enhanced Games: Did the $320m marketing stunt...

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What makes a good logo?

In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain. Hear how Octopus used two proven psychological principles to build a logo people remember (and why those same principles ar ...  Show more

How peer pressure built a $5 billion fitness revolution

In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts. That's how far people will go to look fit online. This episode explains the psychology behind why being watched changes everything. --- Owain’s book: https://amzn.to/4smVtrP Owain’s co ...  Show more

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