“How we used nudges reach £12 billion in sale...

The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell those same drugs to the masses. It’s arguably the biggest ma ...  عرض المزيد

In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain. Hear how Octopus used two proven psychological principles to build a logo people remember (and why those same principles ar ...  عرض المزيد

There are 5 different generations in the workplace today, and strong views can lead to conflict between age groups. But are generational differences really the problem? In this episode, Adam investigates the root causes of age stereotypes, why they hold us all back, and how to ov ...  عرض المزيد

This summer break, we'll be taking a pause from uploading new episodes. However, Jules and Jonathan have handpicked some favorite past episodes for new listeners to enjoy and subscribers to revisit!

When the scientific method began to be applied widely hundr ...

There was a time when business leaders and managers didn't worry so much about psychology or other social science research. Malcolm Gladwell's writing played a big role in changing that. His popular exploration of tipping points — the phenomenon where small, incremental actions c ...  عرض المزيد

Simpsons fans —THE VAULT IS OPEN! I’m Nancy Cartwright, the voice of Bart Simpson for 35+ years, and I’m finally taking you inside Springfield. Simpsons Declassified is your all-access pass to the world’s most iconic, animated series. Each week, we crack open wild predictions, ee ...  عرض المزيد