The Pratfall Effect: Why Flawed Brands Win Mo...

We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eve ...  Show more

The real difference between SEO and GEO, why ranking #1 on Google doesn't guarantee you'll show up in a single AI answer, what the research says about the gap between these 2 disciplines, and 5 steps to make sure your brand is visible in both.STUDY CITATIONSAggarwal, P., Murahari ...  Show more

Robert Leonard chats with Cody Schneider about all things digital marketing and online business. Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI. IN THIS EP ...  Show more

Welcome to the Accelerate Your Business Growth podcast! In this episode, host Diane Helbig is joined by sales and marketing expert, Matt Clark. Matt shares his insights on leveraging LinkedIn for targeted outreach and intentional, productive interactions. He emphasizes the import ...  Show more

On today’s show we talk to the founder of ETFmg, Sam Masucci. Sam's company is responsible for bringing the first Artificial Intelligence ETF onto the market. The name of the ticker is AIEQ, and since inception in OCT 2017, the fund has outperformed the S&P 500 by nearly twice th ...  Show more

In today’s sales landscape it is crucial to understand your prospects so you can speak directly to them. In this episode, Usman Sheikh joins me to share invaluable insights into using generative AI to create email content that gets results. Usman Sheikh, visionary founder and CEO ...  Show more