Why Copying Ryanair's SMM Tactics Won't Work Anymore | Michael Corcoran (Slice Social, Ryanair)

Why Copying Ryanair's SMM Tactics Won't Work ...

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What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)

Why does Coca-Cola spend millions on advertising when everyone already knows their brand?Professor Byron Sharp reveals that even the world’s most famous brands face a shocking reality: most of their customers hardly ever buy them. The biggest group of Coke buyers? People who drin ...  Show more

 . 55min 1sec
AI Apps, Reports & Workflows Every Marketer Should Steal | Glen Allsopp (Ahrefs, Detailed)

Marketers who still manually analyze Reddit threads for content ideas are missing out on AI agents that can scan thousands of forum posts in under 30 seconds. Glen Allsopp, Head of Marketing Strategy and Research at Ahrefs, demonstrates how he's built custom AI applications that ...  Show more

 . 42min 51sec

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