The most overrated use of AI right now

The most overrated use of AI right now

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What's more important in the AI era: trust, traffic, or personalization?

AI is reshaping how websites build trust and drive conversions. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence that shows how digital content influences buyers across the path to purchase. We debate whether personalization, trust, or traffic mat ...  Show more

If you could delete one category from the MarTech stack tomorrow, what would it be?

Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust ou ...  Show more

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