387 - Where Your Email Marketing Welcome Flow Is Leaking Revenue

387 - Where Your Email Marketing Welcome Flow...

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388 - Can You Actually Trust Your Email Marketing Numbers?

$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But wha ...  Show more

386 - More Segments, More Problems: Rethinking Email Segmentation

Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program. But the conversation around ...  Show more

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