AI Mode News From Google! (and Meta?) 🤔

This week on Marketing O’Clock: Google Ads is testing Strong Match labels, with the top ad getting labeled “✓✓Strongest Match” and the 2nd highest ad a "✓ Strong Match." These new tests are stirring up some expert voices in the marketing world. Plus, Max Conversions for Standard ...  عرض المزيد

This week on Marketing O’Clock: OpenAI announced the launch of product feeds, a new beta Ads Manager tool that will allow retail advertisers to upload product feeds and to create ads from individual catalog items automatically. Plus, Google’s testing a new style of sponsored caro ...  عرض المزيد

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub.

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How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore a ...

Here is your wrap-up of the last week in the digital marketing space.

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.

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<span>They don’t want to, but they might have to — how Meta’s proposal for handling personalized ads might cripple their ad business. Microsoft’s version of Performance Max is out in the wild. Will YouTube summarize your brand’s videos accurately?</span>

<span>And on the ...