Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

Kansas City Chiefs CMO, Lara Krug on how she'...

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Martin Weigel's new book on lessons from the front line

A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweig ...  Show more

On the Spot - Nike vs Adidas World Cup and Maker's Mark

I'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible. 

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