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You're 15 minutes from the end of your presentation. And you're only halfway through your content. That sick feeling your audience has? That's not inspiration. That's overwhelm. In this solo episode of The Expert Edge, I break down the number one mistake speakers make when presen ...  Show more

You built something successful. Maybe it's a course that sells. Maybe it's a coaching program. Maybe you're the expert on the speaking circuit. You're established. You're making good money. People know who you are. And something feels off. In this episode of The Expert Edge, I si ...  Show more

Ready for more million dollar messaging hacks that are guaranteed to increase conversions? Today, I share four (plus one) invisible literary devices that will make you more money in 2025 and beyond, if you start to weave them into all of your messaging! 

Ever wonder why some marketing messages resonate deeply while others fall flat? Is it the product, the price, or is it something else? Effective messaging is a topic that most online entrepreneurs aren't putting enough attention on mastering, and that's going to chan ...

Feel awkward in interviews or freeze up when the spotlight hits? Emmy-winning journalist and communication coach Bill McGowan reveals the biggest mistakes even top performers make—and how you can avoid them. Learn how to speak memorably, redirect tough questions with ...

Send us Fan Mail In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phra ...  Show more