663: Ex McKinsey and LBS Lecturer, Dr. Rebecc...

For this episode, let's revisit a strategy skills classic interview with the co-author of Persuade: The 4-Step Process to Influence People and Decisions, Andres Lares. This book delivers a concise and insightful take on how to transform your ability to persuade others regardless ...  Show more

For this episode, let's revisit a strategy skills classic interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham. In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizati ...  Show more

Whether you're a fan of Taylor Swift or not, no one can deny her success as both a music star and businesswoman. Her career has been a masterclass in everything from customer connection to innovation, decision-making to digital adaption, offering lessons for people in any industr ...  Show more

Kevin Evers: There’s Nothing Like This Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digit ...  Show more

In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This. Kevin ...  Show more

In There's Nothing Like This: The Strategic Genius of Taylor Swift, Kevin Evers examines the singer-songwriter's remarkable career success from a business strategy perspective.Evers is a senior editor at Harvard Business Review, where he has edited bestselling and award-winning b ...  Show more