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Why "More Effort" is Ruining Your Team (And How to Fix It) | Episode 452

Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Michael Lukich, a marketing analytics leader with more than 20 years across consulting, data, and strategy, explains why the fix for a struggling team ... Show more

. 33min 2sec

Spent $200 Billion, Then Said: Use AI Less | Episode 450

These engagement failures, and how to fix them, map directly onto the Octalysis Core Drives. Get the free Core Drives in the Wild guide: professorgame.com/WildCD Episode Summary Rob breaks down why Amazon shut down KiroRank, the internal leaderboard that scored staff on raw AI us ... Show more

. 9min 29sec

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