How Nike Built the Biggest World Cup Campaign...

The boundaries between technology, wellness and luxury are blurring. Wearable technology is no longer just about tracking steps; it has become a sophisticated tool for lifestyle optimisation, personal health intelligence and a subtle statement of identity. Now, there are more dev ...  Show more

For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction.Smaller labels like SetActive, 437 and Oner Active aren’t reinventing activewear. They ...  Show more

Brendon Babenzien's streetwear brand Noah focuses on values and collaboration instead of profit margins and competition. Sign up for BoF's Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to become a BoF Professional? For a limited time, enjoy 25% discount on an annual ...  Show more

As a sustainability pioneer long before 'sustainability' became an industry buzzword, Eileen Fisher and her eponymous brand have been pushing the boundaries for decades. Here's what she's learned. Sign up for BoF's Daily Digest newsletter here: http://bit.ly/BoFnews. Ready to bec ...  Show more

Michael Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations. Sign up for BoF's Daily Digest newsletter here: http://bit.ly/BoFnews. Ready ...  Show more

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