Marketing Vanguard at Cannes: Human Ingenuity...

While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing Vanguard, the Head of Marketing at Intuit Credit Karma shares why blending art and science is essential to modern marketing. She ...  Show more

Marketing leaders are often told to be more strategic, but how does that really play out in the day-to-day? In this episode of Marketing Vanguard, Michael Lacorazza, Executive Vice President and CMO of U.S. Bank, unpacks the biggest leadership lessons behind his career across Lex ...  Show more

Alok Sama spent years in corporate finance and as a managing director at Morgan Stanley before joining Softbank as CFO and plunging into founder-CEO Masayoshi Son’s world of high-speed, high-risk decision making. For Sama, the shift involved many eye-opening experiences, which he ...  Show more

Do you think brand purpose is a tired idea that never truly had relevance in the world of branding and business? Or do you believe that having a brand purpose—and activating it in everything you do—is the most effective way to run a successful company?

On this show, we'v ...

Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit wi ...  Show more

Filterbuy Founder and CEO David Heacock reveals how he built a boring 250m business, the formula for scaling, and why obsession wins. David Heacock is the founder and CEO of Filterbuy, a direct-to-consumer manufacturer of custom air filters that has grown from a family garage ope ...  Show more