The Comfort Premium

From a Pacific island overrun by rats to hospital wards battling superbugs, why our best intentions so often backfire. 

Would you take $5,000 to be in a painful medical study? And should researchers even be allowed to ask? 

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Medicine has evolved from a calling into an industry, adept at dispensing procedures and pills (and gigantic bills), but less good at actual health. Most reformers call for big, bold action. What happens if, instead, you think small?

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