Martin Weigel's new book on lessons from the front line

Martin Weigel's new book on lessons from the ...

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Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media r ...  Show more

On the Spot - Nike vs Adidas World Cup and Maker's Mark

I'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible. 

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