389 - I Tested Klaviyo's New AI Tool - Here's What You Actually Need to Know

389 - I Tested Klaviyo's New AI Tool - Here's...

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388 - Can You Actually Trust Your Email Marketing Numbers?

$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But wha ...  Show more

387 - Where Your Email Marketing Welcome Flow Is Leaking Revenue

The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done. That's a ...  Show more

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